Description of the event :
Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Malaysia’s central position in Asia makes it an ideal trading platform to draw the world’s halal players in facilitating the sourcing and selling of global quality halal products through THE MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS).

This trade fair was pioneered in 2004 and congregates the largest annual gathering of halal industry players and entrepreneurs in the effort to ease the sourcing and selling of global quality halal consumables, products and services. It embraces the halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful.

As an international trade fair focused on halal, MIHAS attracts a following of loyal visitors and exhibitors. MIHAS 2007 saw the active participation of 514 exhibitors from 26 countries and attracted a total of 36,792 visitors from 64 countries. Over 55% of these visitors are trade buyers and the who’s who in the food and beverage industry from the ASEAN countries.

MIHAS serves as the best entry point for the world market to penetrate the global Muslim market or embark into the ASEAN market. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).

Booth activities	:	Free coffee sampling will be given to all the trade fair visitors.
		Free sample (2 sticks of MAScafé product in one unit box) will be distribute to all the trade fair visitors from time to time.

MAScafé booth in MIHAS 2008. Booth no. : B26, with backdrop and banners.	MAScafé free gift: to be distributed to all the visitors during MIHAS’08.	Good respond among Malaysian to MAScafé brand of products.